Future Retail Chooses MoEngage to Grow Adoption of its flagship mobile app “Future Pay”

BARANEWSACEH.CO – Tathastu, Future Group’s subsidiary, responsible for ideating and implementing digital innovation across Future Retail has chosen MoEngage’s Intelligent Customer Engagement to improve customer engagement. Through this partnership, Tathastu will utilize MoEngage’s platform to drive next-gen digital customer engagement across all Future Retail Brands and significantly increase adoption of Future Pay, it’s flagship payment and loyalty app.

The adoption of MoEngage, will enable Future Retail and its brands to build omnichannel customer journeys, enhance their marketing stack and build capabilities to personalize experiences across an array of digital channels to engage, convert, and retain their app users.

With this partnership, Future Retail will also eliminate silos between multiple teams that are working with separate systems.

While talking about this selection, Arvind Pawar—Strategy and Innovation Head at Tathastu says, “we liked the zeal of the MoEngage team to work with us and invest in building this relationship. Their team collaborated with different stakeholders within Future Group to demonstrate how their product could handle our sophisticated use-cases.”

To this, Raviteja Dodda—CEO and Founder at MoEngage adds, “We always strive to enable marketers and help them offer personalized engagement to their users, through a unified analytics and marketing automation platform. This collaboration is a great opportunity for us to showcase our capabilities being utilized in the best way possible.”

MoEngage has helped some of Asia’s unicorn companies such as OYO, BigBasket, Tokopedia, Bukalapak, and Traveloka in improving their user lifecycle management. They have offices in the US, India, Indonesia, Germany, and the UK.


About MoEngage

MoEngage is an intelligent customer engagement platform with AI-powered automation and optimization capabilities. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, and SMS. Fortune 500 brands across 35+ countries such as McAfee, Samsung, and Vodafone use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartner’s Magic Quadrant for two consecutive years and is the youngest company on the list alongside giants such as Salesforce, IBM, and Oracle.

To learn more about omnichannel user engagement with MoEngage, visit our website: www.moengage.com


About Future Retail – Tathastu

Future Retail operates some of India’s most popular retail chains that inspires trust through innovative offerings, quality products and affordable prices helping customers achieve a better quality of life every day. Tathastu, a subsidiary of Future Group, is focused on creating next-gen consumer interactions using artificial intelligence and machine learning. Tathastu’s mandate is to explore and implement innovative strategies, process, and tools that prepare Future Group for a digital and mobile-first world.


About Future Pay

In order to adapt to the changing landscape, Future Retail developed the FuturePay app. Through this digital wallet app, consumers get an option to transact across all Future Retail Brands. Consumers use FuturePay app as a digital wallet and accumulate loyalty points, receive personalized promotions, games that reward and engage with customer support. (red)


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