BARANEWSACEH.CO – Bengaluru, August 2019: Push notification has gained prominence among app marketers in recent years due to its low-cost and popularity among users. However, problems associated with push notification delivery and lack of transparency in the delivery data makes it hard for marketers to measure results from push campaigns. MoEngage Inc., a leading customer engagement platform were the first to identify the problem. They launched ‘Push Amplification’ in 2016 – a solution to boost the deliverability of notifications and provide transparency to marketers. Today, MoEngage has announced ‘Push Amplification +’ that further improves deliverability rates improving the reach, engagement, and conversions.
“Due to network issues, user settings, and device & OS-level configurations by OEMs, marketers witnessed low delivery rates for push notifications; notably on devices by Chinese OEMs such as Xiaomi, OPPO, Vivo, OnePlus, etc.,” explains Nalin Goel, Director of Product, MoEngage. “With these devices capturing over 50 percent of the market share, our solution ‘Push Amplification’ helped marketers improve delivery by up to 20 percent on Android devices resulting in higher engagement and conversions. Today, we are thrilled to announce ‘Push Amplification +’ to the market. We have seen positive results from our beta customers. They’ve witnessed an improvement of up to 40 percent in their overall push notification campaigns performance,” he added.
The company’s claims are backed by marketers and industry experts who hail the solution as ground-breaking. Notable customers of MoEngage such as OYO, Bigbasket, Grofers, and Gaana who were some of the early adopters of the solution are continuing to witness significant upticks in push notification delivery rates. For instance, Gaurav Konar, Co-founder, and CTO of Nostragamus – India’s first prediction-based fantasy sports app says “55 percent of Nostragamus users were using Chinese OEM devices, of which 30 percent were accessing the app on Xiaomi devices. Push delivery challenges from the OEMs caused a decline in engagement for Nostragamus. With ‘Push Amplification +’, we noticed a 40 percent increase in delivery rate across devices and about 75 percent for Xiaomi devices. We saw extremely unheard-of numbers that none of us were anticipating. It led to incredible amounts of growth across all our key metrics like 30-day retention, monthly sessions per user, and average spend per user.”
With more users taking to the app, push notifications remain an essential channel in a marketer’s arsenal to connect with their users. The launch of Push Amplification by MoEngage in 2016 was received positively in the industry, creating an entirely new product category forcing competitors to innovate. But, MoEngage, being a first-mover in the space, holds the most substantial expertise and experience, allowing it to innovate faster and deliver best-in-class push notification delivery rates for its customers.
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MoEngage is an intelligent customer engagement platform, built for the mobile-first world. With AI-powered automation, optimization capabilities, and in-built analytics MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS. Fortune 500 brands across 35+ countries such as McAfee, Samsung, Hearst, and Deutsche Telekom use MoEngage to orchestrate their omnichannel campaigns. MoEngage has been featured on Gartner’s Magic Quadrant twice and is the youngest company on the list alongside giants such as Salesforce, IBM, and Oracle.
To know more visit www.moengage.com.